Review Request
SMS Builder
Build personalized SMS review request messages your technicians can send right after a job. Friendly, professional, or ultra-concise — your call.
Tone
Don't have your link? Use the Google Review Link Generator to get it.
Why SMS outperforms email for review requests
98% open rate vs. 20% for email
Text messages are almost always read within minutes. Email review requests often land in promotions folders, get ignored, or are deleted before being opened. For time-sensitive requests — and the post-job window is time-sensitive — SMS is the right channel.
Personalization converts
A message that uses the customer's first name and mentions the technician who did the job feels personal — because it is. Customers who had a good experience with Jake are significantly more likely to act on a message that says "Jake was your tech today" than on a generic company blast.
The link is everything
Every extra step between "I'll leave a review" and actually leaving it costs you responses. Your Google review link should go directly to the review compose screen — not your profile, not a search page. Use the Google Review Link Generator to get the direct link.
Velocity matters for Google ranking
Collecting 10 reviews in a week signals growth to Google's algorithm. A consistent cadence of new reviews — even 1–2 per week — outperforms a burst of 50 reviews followed by nothing. Systematizing your post-job SMS makes review velocity automatic.
Frequently asked questions
When is the best time to send a review request text?
Within 1–4 hours of job completion. The customer's experience is freshest and emotion is highest right after a successful service. Waiting until the next day drops open rates and response rates significantly.
Does sending review request texts violate Google's guidelines?
No — requesting reviews from real customers is allowed. What Google prohibits is incentivizing reviews (e.g., "text us a 5-star review for $20 off"), gating reviews (only sending links to happy customers), or buying reviews. A straightforward ask after a completed job is fully compliant.
How many characters should a review request SMS be?
160 characters is one SMS segment. Messages above 160 characters are sent as multiple segments and may cost more through your SMS provider. This tool shows a character counter on each message. Concise messages also tend to get more responses — customers are less likely to read a long text.
Is it legal to text customers asking for reviews?
Only if customers have consented to receive texts from you. Under TCPA (Telephone Consumer Protection Act), you need prior written or oral consent before sending marketing or transactional texts. For home service businesses, consent is typically collected at booking. Always include a way for customers to opt out.
What's a good review request response rate?
Top-performing home service companies see 20–35% of customers who receive a review request actually leave a review. A well-timed, personalized SMS (with the customer's name and the tech's name) outperforms generic bulk requests significantly.