Contractor SEO Case Studies

Results

Situation

A family-owned roofing company operating in the Phoenix metro for 12 years. Strong offline reputation, but nearly invisible online: a partially-filled GBP with 14 reviews and 6 photos, a website with a single generic "Services" page, and citation profiles scattered across the web with three different phone numbers on record.

What We Did

• Full GBP rebuild: 5 relevant categories, complete services section, expanded description with city-specific and service-specific language
• Photo collection program: coordinated with field teams to upload 10+ new project photos per week — before/after installs, material shots, team in action
• Citation audit and cleanup: corrected NAP inconsistencies across 40+ directories, built 15 new trade-specific citations
• 9-page website rebuild: separate pages for replacement, repair, emergency, 4 material types, and 2 service area communities
• Review request system: technician-sent SMS within 1 hour of job completion — averaged 6 new reviews per month

Results

Situation

A mid-size HVAC company with 8 technicians serving the Dallas metro. Solid reputation from word-of-mouth referrals but negligible online presence: 3 Google reviews, a GBP with a single category ("HVAC Contractor"), and a website that had not been updated in 4 years. No service area pages, no GBP posts, no review process of any kind.

What We Did

• GBP expansion: added 4 secondary categories (Air Conditioning Contractor, Heating Contractor, Furnace Repair Service, HVAC Service), completed all sections
• Seasonal content: published monthly GBP posts tied to seasonal HVAC topics — spring tune-up content in March, emergency AC messaging in May, heating prep content in October
• Technician review system: each of 8 technicians trained to send a personalized SMS at job close — averaged 8 new reviews per month across the team
• 12 service area pages: unique content targeting each major Dallas suburb with local context and relevant keywords
• Citation build-out: 32 new directory listings with consistent NAP and trade categories

Results

Situation

A plumbing company with 5 years in business in Atlanta. Spending $2,800/month on Google Ads with reasonable results but almost no organic call volume. GBP had 18 reviews and a single category. Website had a homepage and a single "Services" page. Multiple incorrect listings in directories from a previous business address change.

What We Did

• Citation cleanup: corrected old address across 40+ directories; reconciled 2 duplicate GBP profiles
• GBP rebuild: expanded to 4 categories, complete services list (drain cleaning, water heater, emergency, sewer, leak detection), fully populated Q&A section
• 8-page website architecture: dedicated pages for each major service, plus 3 service area pages (Buckhead, Marietta, Decatur)
• Review velocity system: post-job SMS generating 9 new reviews per month consistently
• Emergency keyword optimization: dedicated page for "emergency plumber Atlanta" with 24/7 hours and emergency schema markup

Results

Situation

An established electrical contractor (14 years in business) that had never invested in digital marketing. No GBP optimization, 7 reviews, no website service pages, no citations beyond Yelp and the BBB. Relied entirely on referrals from builders and real estate agents, but demand for residential electrical work was growing and they were missing all of it.

What We Did

• Built local SEO from scratch: complete GBP setup with 4 categories (Electrician, Electrical Installation Service, Lighting Contractor, Generator Installation Service)
• Created 10-page website with pages for panel upgrades, EV charger installation, whole-home rewiring, generator installation, outdoor lighting, and 4 service area pages
• NECA (National Electrical Contractors Association) membership citation and local trade association profiles
• Permit-pulling documentation as a trust-signal content piece — "licensed and permitted electrical work" as a differentiator against unlicensed competition
• Review system generating 5 new reviews per month from residential clients

Results

Situation

A landscaping company adding irrigation system installation as a new service line. Strong existing business for lawn maintenance and landscape design, but zero presence for irrigation searches and a new GBP service to launch into. The goal was to rank for "irrigation installation Nashville" and surrounding suburbs before spring season.

What We Did

• Service-specific SEO launch: dedicated irrigation installation page optimized before the spring season
• 5 service area pages for Nashville suburbs with irrigation-specific content
• GBP update: added Irrigation Service as a secondary category and built out the irrigation services section with pricing context
• Cross-link strategy: existing high-authority lawn care pages linked to new irrigation pages to transfer topical relevance
• Before-and-after project photo campaign for completed irrigation systems — 40+ photos added in 3 months