What Is a Local SEO Audit?
Before investing in Local SEO, you need to understand where the gaps are. A Local SEO Audit is a complete diagnostic of your online presence across every factor that influences local search rankings. It tells you exactly what's working, what's broken, and what to fix first.
What We Analyze
Our audit covers six areas:
- Google Business Profile: Completeness score, category optimization, review velocity, engagement metrics, posting history, and Q&A management.
- Website On-Site SEO: Title tags, meta descriptions, H1 structure, schema markup, page speed, mobile usability, and internal linking.
- Citation Health: We check your NAP consistency across 80+ directories and identify duplicates, errors, and missing listings.
- Backlink Profile: Domain authority, local citation links, and industry-relevant link sources compared to your top-ranking competitors.
- Competitor Analysis: We reverse-engineer the top three local competitors in your market to identify exactly why they're outranking you.
- Keyword Opportunity: We map the highest-value keywords in your service area, assess current rankings, and identify quick-win opportunities.
What You Receive
The audit is delivered as a structured report with an executive summary and a prioritized 90-day action plan. Every recommendation is tied to an expected ranking impact, so you can make informed decisions about where to invest your time and budget first.
Who This Is For
The Local SEO Audit is the right starting point if you're a home service contractor who is investing in marketing but not seeing the results you expect, or if you're preparing to scale your marketing spend and want to ensure your foundation is solid before increasing investment.