Get your freeGoogle review link& QR code
Convert any Google Maps URL into a direct write-review or view-reviews link. Share it via SMS, email, QR code, or anywhere else, no login required.
Generate Your Review LinkWhy Direct Review Links Get More Reviews
Most customers want to leave a review, they just don't know how to find the right page. A direct link removes every obstacle between their intention and the action.
Higher conversion rate
A direct link skips the search, the Maps listing, and the "Write a Review" button hunt. Fewer clicks means more reviews submitted.
Works everywhere
SMS campaigns, email signatures, printed cards, QR codes, social posts, this link works in any channel on any device without requiring the Maps app.
Better local SEO signal
Review volume and velocity are ranking factors in Google's local algorithm. More reviews, posted more frequently, strengthen your Local Pack position.
Trackable
Append UTM parameters to the link to track review clicks in Google Analytics by source, medium, and campaign. See exactly which channels drive the most reviews.
How to Use This Tool
Find your Google Maps URL
Search the business on Google Maps and copy the full URL from your browser's address bar. It should start with https://www.google.com/maps/place/. Short links (goo.gl) won't work, open them first so the browser shows the full URL.
Paste it into the generator above
The tool automatically extracts the business identifier (hex ID) and the business name. You can edit the name and location fields to improve the search query, links update automatically.
Copy and share your link
Use the write-review link when you want customers to leave a new review. Use the view-reviews link when you want them to read existing reviews. Both links are permanent.
How the URL Actually Works
Google review links use a #lrd= anchor in a standard Google Search URL. Here is what each part does:
Four Ways to Get a Google Maps URL
Any of these methods produces a full Maps URL this tool can read.
From Google Maps search
- Go to maps.google.com
- Search your business name and city
- Click on your listing in the results
- Copy the URL from the address bar
- Paste into the generator above
From Google Search results
- Google your business name
- Find the Knowledge Panel on the right
- Click "View on Google Maps"
- Copy the full URL from the address bar
- Paste into the generator above
From Google Business Profile
- Log in to your Business Profile
- Click "See your profile" to open the public listing
- Copy the URL from the browser address bar
- Paste into the generator above
- Or use GBP's built-in review link instead
From a Maps search result URL
- Some URLs contain an &ftid= parameter
- This is another format the tool can read
- Paste the full URL as-is
- The tool extracts the identifier automatically
- Works even if no business name is in the URL
Additional Utilities
Hex ID Extractor
Extract just the business identifier from any Maps URL.
Manual URL Builder
Build a review link manually if you already have the hex ID.
Review Link Validator
Check if a link is a valid Google review URL.
Who Uses This and How
Home Service Contractors
- Text the link to customers right after job completion
- Add a QR code to invoices and thank-you cards
- Include in van wraps and yard signs
- Add to email signature
Marketing Agencies
- Generate links for every client from their Maps URLs
- Include in SMS and email campaigns
- Add UTM parameters to track review link clicks
- Build into client onboarding kits
Restaurants and Retail
- Print QR code on receipts and table cards
- Include in loyalty program follow-ups
- Add to post-purchase email automations
- Feature on social media bio links
Professional Services
- Add to client portal or dashboard
- Include in case-closed or project-complete emails
- Add to email signature with a one-line ask
- Include in onboarding packets for referral visibility
Google's review policies prohibit incentivized, fake, or selectively solicited reviews. Send review links to all customers, not just the ones you expect to be happy. Offering discounts, gifts, or any reward in exchange for a review violates Google's terms and risks profile suspension.
Frequently Asked Questions
A hex ID (also called a Feature ID or Google ID) is a unique identifier Google assigns to every business in its database. It appears inside Google Maps URLs in the format 0x[characters]:0x[characters]. This tool extracts it automatically from the URL you paste in. Note: this is different from the Place ID format (ChIJ...), which is the identifier Google uses in its official developer APIs.
The write-review link (using ,3 in the URL) opens Google's review dialog directly so a customer can start writing their review immediately. The view-reviews link (,1) opens the reviews list for your business. Use ,3 for review request campaigns and ,1 when you want customers to read existing reviews first.
No. This is a third-party tool that generates review links using a URL format widely used by SEO professionals and marketing agencies. The generated links open legitimate Google review surfaces. If you manage the business in Google Business Profile, Google also provides an official review link inside your dashboard.
Yes. The generated links work on iOS, Android, and desktop. On mobile they typically open in the Google Maps app (if installed) or in the browser. Either way, the review dialog opens directly.
Yes. As long as the business has a Google Maps listing, this tool can generate a review link for it regardless of country.
Indefinitely, as long as the business remains listed on Google Maps. If a business permanently closes and its listing is removed, the link will stop working.
Yes. Append UTM parameters to the ?q=... portion before the #lrd= anchor. Example: ...?q=Business+Name&utm_source=sms&utm_medium=review#lrd=0x... This lets you track review link clicks in Google Analytics.
This usually means you have a short link (goo.gl or maps.app.goo.gl) or a search result URL that doesn't include the full business data. Open the short link in your browser, it redirects to the full Maps URL with the hex ID visible. Copy that full URL and paste it here.
No. All processing happens in your browser. Nothing you paste into this tool is sent to any server.
Google Review Link Methods Compared
| Method | Best For | Pros | Cons |
|---|---|---|---|
| This generator (#lrd method) recommended | Agencies, marketers, businesses without GBP access | Works from any Maps URL, no login needed, shareable everywhere | Not an officially documented Google API surface |
| Official GBP review link | Business owners with verified GBP access | Official, short URL, includes QR code from Google | Requires profile owner or manager access |
| Google Maps share button | Quick sharing with a general audience | Easy to get, works everywhere | Sends users to the listing page, not the review form, extra clicks required |
| Place ID method (ChIJ format) | Developers using Google Maps API | Official Google identifier, well documented | Requires API access; not the same link format as this tool |
What the Generated URLs Look Like
Color-coded so you can see what each part of the URL does.
Write Review Link
Opens the "Write a Review" dialog directly.
View Reviews Link
Opens the reviews list for the business.
Helpful Links
Google Documentation
Local SEO Services
This is not an official Google product. “Google,” “Google Maps,” and “Google Business Profile” are trademarks of Google LLC. Review links generated by this tool open legitimate Google review surfaces. Always comply with Google's review policies when soliciting customer reviews.
Why a Direct Review Link Changes Your Review Rate
Most contractors ask for reviews in person at the end of a job. The customer says “sure, absolutely.” And then they never do it. Not because they do not want to, but because good intentions and actual follow-through are separated by friction. Between leaving the job site and finding the Google review form, there are at least six steps. Most people do not complete all six.
A direct review link collapses those six steps into one: tap the link, land on the form. That single change, removing the need to search, navigate, and find the review button, is responsible for the difference between a 3% review conversion rate and a 20% one.
Without a direct link
- 1.Customer remembers they wanted to leave a review
- 2.Opens Google Search or Maps app
- 3.Searches for your business name
- 4.Finds your listing among similar results
- 5.Scrolls to the reviews section
- 6.Clicks "Write a review"
- 7.Finally: writes the review
With a direct review link
- 1.Customer taps the link in your SMS
- 2.Lands on the review form immediately
- 3.Writes the review
- →3–5× more reviews from the same number of customers
The Single Variable That Changes Everything: Timing
Every contractor knows they should ask for reviews. The ones who actually get reviews consistently have learned that when you ask matters far more than how you ask.
Review conversion rate when asked within 30 minutes of job completion via SMS with a direct link
Review conversion rate when asked same day but several hours later
Review conversion rate when asked the next day or later via email
The data is consistent: speed is the variable. Send the request when the technician leaves the driveway, not after dinner, not in the morning, not in the weekly batch. Within 30 minutes is the target. Within the same hour still works well. Beyond that, the experience has started to fade and other things have filled the customer's attention.
Review Request Templates That Actually Work
The message matters, but not as much as the link and the timing. Keep it short, human, and low-pressure. Here are templates for the three most common delivery formats.
Hi [First Name], this is [Tech Name] from [Business Name]. Thanks for having us out today. If you have 60 seconds, a Google review helps our small business a lot: [YOUR REVIEW LINK]. Thanks either way.
Under 160 characters sends as a single SMS. "Thanks either way" reduces pressure. Do not ask for a "5-star review", that violates Google's guidelines.
Hi [First Name], just checking in from [Business Name]. If everything looked good with yesterday's work and you have a moment, we'd really appreciate a quick Google review: [YOUR REVIEW LINK]. No pressure at all.
Two touches is the limit. Three or more starts to feel like harassment. Stop at two.
Hi [First Name], thank you for choosing [Business Name] for your [service type]. We hope everything is looking great. If you're happy with the work, we'd be grateful for a quick Google review, it takes less than 60 seconds and makes a real difference for our small business: [YOUR REVIEW LINK]. Thank you for your support.
Email converts at roughly half the rate of SMS. Use it as a backup channel, not a primary one.
How Review Velocity Affects Your Google Rankings
Google uses three factors to determine which businesses appear in the Local Pack (the map results at the top of search): relevance (does your business match the search), distance (how close you are to the searcher), and prominence (how well-known and trusted Google considers you to be). Reviews are the primary signal for prominence.
What matters is not just the total number of reviews, it is velocity. A business with 40 reviews and four new ones this month will typically outrank a competitor with 300 reviews and none in the last six months. Google interprets recent reviews as evidence that the business is actively serving customers. Stale review counts, even high ones, lose ranking weight over time.
A direct review link is the starting point for building review velocity. Pair it with an automated SMS trigger (sent from your job management software when a job is closed), and you have a system that generates reviews every week without manual effort. That consistency is what compounds over 12 months into a dominant review profile that suppresses competitors' Local Pack rankings.
Frequently Asked Questions
What is a Google review link and how is it different from my Google Maps URL?
Your Google Maps URL takes customers to your business listing on Google Maps, they see your location, photos, and reviews. A Google review link takes customers directly to the review input form, where they can immediately tap a star rating and type their feedback. The difference in friction is significant: a Maps URL requires the customer to find and click the "Write a review" button themselves; a direct review link skips that step entirely and drops them straight into the review form. That single step reduction typically doubles or triples review conversion rates compared to just sharing your Maps listing.
Why does sending a direct review link get more reviews than just asking?
Most customers who mean to leave a review never complete it because of friction, they have to remember to do it, find your business on Google, navigate to the review section, and write something. Every step that requires them to take action on their own reduces completion. A direct review link removes all navigation steps. When a customer taps the link in an SMS, they land on the review form with nothing else to do but tap stars and type. The entire path from "I intended to leave a review" to "I left a review" takes under 30 seconds. That reduction in friction is the primary driver of higher review conversion rates.
When is the best time to send a review request to a customer?
Send the review request within 30 minutes of completing the job, while the customer is still experiencing the positive outcome of the service, their working AC, cleared drain, or replaced roof. This is the highest-intent moment: the problem has just been solved, the customer has money fresh in their mind, and their satisfaction is at its peak. Waiting until the next morning or later in the week allows the experience to fade and competing priorities to fill their attention. Review conversion rates from same-day requests typically run 3–4 times higher than requests sent 24+ hours later.
What should I say in a text message asking for a Google review?
Keep it short, human, and low-pressure. A proven template: "Hi [First Name], this is [Tech Name] from [Business Name]. Thanks for having us out today. If you have 60 seconds, a Google review helps our small business a lot: [Direct Review Link]. Thanks either way." Under 160 characters is best, it sends as a single SMS. "Thanks either way" reduces pressure and makes the ask feel genuine rather than transactional. Do not ask for a "5-star review", Google's guidelines prohibit soliciting specific ratings. Do not include multiple links or review platforms in one message.
Can I use the same Google review link for every customer?
Yes. Your Google review link is specific to your business listing, not to the individual reviewer. The same link works for every customer, it takes anyone who clicks it to the review form for your business. You can paste it into your SMS templates, email automations, invoices, business cards, and anywhere else you want to make it easy for customers to leave a review. The link does not expire and does not need to be regenerated for each customer.
What is the difference between a write-review link and a view-reviews link?
A write-review link takes the customer directly to the review input form, where they can immediately tap a star rating and type their feedback. This is the link you want to send to customers you are asking for a review. A view-reviews link takes the customer to your business listing with the reviews section visible, they can read existing reviews but need to scroll and click to write a new one. Use the write-review link for all review generation campaigns. The view-reviews link is useful if you are sharing your reviews for social proof purposes or sending prospects to see your reputation before they book.
Want a Full Review Generation System Built for Your Business?
A review link is the first piece. The full system, automated triggers, follow-up sequences, and GBP optimization, is what compounds into Local Pack dominance over 6–12 months.
Get a Free Local SEO Audit