Google Review Link Generator
Convert any Google Maps URL into a direct write-review or view-reviews link. Share it via SMS, email, QR code, or anywhere else — no Google Business Profile access required.
Generate Your Review LinkGenerate a Google Review Link
FREEWhy Direct Review Links Get More Reviews
Most customers want to leave a review — they just don't know how to find the right page. A direct link removes every obstacle between their intention and the action.
Higher conversion rate
A direct link skips the search, the Maps listing, and the "Write a Review" button hunt. Fewer clicks means more reviews submitted.
Works everywhere
SMS campaigns, email signatures, printed cards, QR codes, social posts — this link works in any channel on any device without requiring the Maps app.
Better local SEO signal
Review volume and velocity are ranking factors in Google's local algorithm. More reviews, posted more frequently, strengthen your Local Pack position.
Trackable
Append UTM parameters to measure review link clicks in Google Analytics: &utm_source=sms&utm_medium=review_campaign
How to Use This Tool
Find your Google Maps URL
Search the business on Google Maps and copy the full URL from your browser's address bar. It should start with https://www.google.com/maps/place/. Short links (goo.gl) won't work — open them first so the browser shows the full URL.
Paste it into the generator above
The tool automatically extracts the business identifier (hex ID) and the business name. You can edit the name and location fields to improve the search query — links update automatically.
Copy and share your link
Use the write-review link when you want customers to leave a new review. Use the view-reviews link when you want them to read existing reviews. Both links are permanent.
How the URL Actually Works
Google review links use a #lrd= anchor in a standard Google Search URL. Here is what each part does:
Four Ways to Get a Google Maps URL
Any of these methods produces a full Maps URL this tool can read.
From Google Maps search
- Go to maps.google.com
- Search your business name and city
- Click on your listing in the results
- Copy the URL from the address bar
- Paste into the generator above
From Google Search results
- Google your business name
- Find the Knowledge Panel on the right
- Click "View on Google Maps"
- Copy the full URL from the address bar
- Paste into the generator above
From Google Business Profile
- Log in to your Business Profile
- Click "See your profile" to open the public listing
- Copy the URL from the browser address bar
- Paste into the generator above
- Or use GBP's built-in review link instead
From a Maps search result URL
- Some URLs contain an &ftid= parameter
- This is another format the tool can read
- Paste the full URL as-is
- The tool extracts the identifier automatically
- Works even if no business name is in the URL
Additional Utilities
Hex ID Extractor
Extract just the business identifier from any Maps URL.
Manual URL Builder
Build a review link manually if you already have the hex ID.
Review Link Validator
Check if a link is a valid Google review URL.
Who Uses This and How
Home Service Contractors
- Text the link to customers right after job completion
- Add a QR code to invoices and thank-you cards
- Include in van wraps and yard signs
- Add to email signature
Marketing Agencies
- Generate links for every client from their Maps URLs
- Include in SMS and email campaigns
- Add UTM parameters to track review link clicks
- Build into client onboarding kits
Restaurants and Retail
- Print QR code on receipts and table cards
- Include in loyalty program follow-ups
- Add to post-purchase email automations
- Feature on social media bio links
Professional Services
- Add to client portal or dashboard
- Include in case-closed or project-complete emails
- Add to email signature with a one-line ask
- Include in onboarding packets for referral visibility
Google's review policies prohibit incentivized, fake, or selectively solicited reviews. Send review links to all customers — not just the ones you expect to be happy. Offering discounts, gifts, or any reward in exchange for a review violates Google's terms and risks profile suspension.
Frequently Asked Questions
A hex ID (also called a Feature ID or Google ID) is a unique identifier Google assigns to every business in its database. It appears inside Google Maps URLs in the format 0x[characters]:0x[characters]. This tool extracts it automatically from the URL you paste in. Note: this is different from the Place ID format (ChIJ...), which is the identifier Google uses in its official developer APIs.
The write-review link (using ,3 in the URL) opens Google's review dialog directly so a customer can start writing their review immediately. The view-reviews link (,1) opens the reviews list for your business. Use ,3 for review request campaigns and ,1 when you want customers to read existing reviews first.
No. This is a third-party tool that generates review links using a URL format widely used by SEO professionals and marketing agencies. The generated links open legitimate Google review surfaces. If you manage the business in Google Business Profile, Google also provides an official review link inside your dashboard.
Yes. The generated links work on iOS, Android, and desktop. On mobile they typically open in the Google Maps app (if installed) or in the browser. Either way, the review dialog opens directly.
Yes. As long as the business has a Google Maps listing, this tool can generate a review link for it regardless of country.
Indefinitely — as long as the business remains listed on Google Maps. If a business permanently closes and its listing is removed, the link will stop working.
Yes. Append UTM parameters to the ?q=... portion before the #lrd= anchor. Example: ...?q=Business+Name&utm_source=sms&utm_medium=review#lrd=0x... This lets you track review link clicks in Google Analytics.
This usually means you have a short link (goo.gl or maps.app.goo.gl) or a search result URL that doesn't include the full business data. Open the short link in your browser — it redirects to the full Maps URL with the hex ID visible. Copy that full URL and paste it here.
No. All processing happens in your browser. Nothing you paste into this tool is sent to any server.
Google Review Link Methods Compared
| Method | Best For | Pros | Cons |
|---|---|---|---|
| This generator (#lrd method) recommended | Agencies, marketers, businesses without GBP access | Works from any Maps URL, no login needed, shareable everywhere | Not an officially documented Google API surface |
| Official GBP review link | Business owners with verified GBP access | Official, short URL, includes QR code from Google | Requires profile owner or manager access |
| Google Maps share button | Quick sharing with a general audience | Easy to get, works everywhere | Sends users to the listing page, not the review form — extra clicks required |
| Place ID method (ChIJ format) | Developers using Google Maps API | Official Google identifier, well documented | Requires API access; not the same link format as this tool |
What the Generated URLs Look Like
Color-coded so you can see what each part of the URL does.
Write Review Link
Opens the "Write a Review" dialog directly.
View Reviews Link
Opens the reviews list for the business.
Helpful Links
Google Documentation
This is not an official Google product. “Google,” “Google Maps,” and “Google Business Profile” are trademarks of Google LLC. Review links generated by this tool open legitimate Google review surfaces. Always comply with Google's review policies when soliciting customer reviews.