ES Studios
About ES Studios

Local SEO for contractors who want to rank — not just reports

ES Studios is a local SEO agency built specifically for home service businesses. We help HVAC companies, roofers, plumbers, electricians, and landscapers rank in the Google Maps 3-Pack and generate more inbound calls from organic search.

We work exclusively with home service contractors

Most SEO agencies take any client in any industry and apply a generic process. We don't. Every client we work with is a home service contractor — HVAC, roofing, plumbing, electrical, landscaping, and related trades.

That focus means we understand the seasonal demand patterns, the review velocity benchmarks, the GBP category combinations, and the competitive dynamics specific to each trade. We're not learning your industry while billing you for it.

Our work is measurable: more calls from organic search, higher pack rankings for your primary service keywords, and a lower cost per acquired customer over time.

3-Pack
Target for every client
We don't stop at page one organic — the 3-Pack is where the calls come from
6–9 mo
Typical results timeline
Honest with clients about when results arrive, not when they want to hear it
5 trades
Current specialisations
HVAC, roofing, plumbing, electrical, landscaping
100%
Contractor focus
No e-commerce, no SaaS, no general business — only home service trades

What we do

Local SEO for contractors isn't one thing — it's a system of interconnected signals that Google uses to decide who ranks. We manage the whole system.

Google Business Profile management

Full GBP optimisation — category selection, service descriptions, photo strategy, weekly posts, Q&A management, and profile health monitoring.

Review acquisition systems

Structured post-job review request workflows that compound over time. We build the system; your team executes it; reviews grow consistently.

Citation profile building

Consistent NAP data across 80+ directories that matter for local ranking: Yelp, Angi, HomeAdvisor, BBB, and trade-specific platforms.

Service page architecture

Dedicated landing pages for your most valuable services — emergency calls, seasonal work, high-ticket installations — each built to rank and convert.

Local authority building

Manufacturer partnerships, supplier pages, trade association listings, and local business citations that build domain authority for your market.

Reporting and attribution

Monthly reporting tied to calls and revenue, not just rankings. We connect Google Analytics, GBP Insights, and call tracking to show real ROI.

Who we work with

We work best with contractors who have been in business for at least two years, are serious about growth, and understand that SEO is a 6 to 12 month investment.

We're not the right fit for everyone

We'd rather be honest upfront than take on clients we can't serve well.

Businesses that need leads immediately — Google Ads will serve you better in the short term
Contractors with budgets below $800/month in competitive metros
Businesses that won't actively participate in review collection
Non-home-service businesses — we don't work outside this space
Companies expecting results in the first 60 days without existing SEO history

Ready to see where you stand?

Start with a free local SEO audit. We'll analyse your GBP profile, review profile, and keyword rankings — and tell you honestly what's holding you back.

Get your free audit