White Label Local SEO for Agencies
Two ways to add local SEO to what you already sell. Learn the systems and run delivery yourself, or keep the client and hand the work to us. Most agencies try the first before deciding on the second, and we would rather you did it in that order.
Learn it
Agency Lab
The playbooks, client workflows, and automations we use on live contractor accounts — shared inside the community so you can run delivery yourself.
- Local SEO and GBP playbooks
- Client onboarding and reporting workflows
- The automations that make it scale
- Direct access to Thomas and Eric
- Low monthly, cancel anytime
Hand it over
We run delivery
You keep the client relationship, the billing, and the brand. We do the profile management, reviews, and citations behind it.
- Google Business Profile management
- Review management
- Citation building
- Reporting you can put your name on
- You stay the agency of record
Why we teach it instead of gatekeeping it
Most white label pitches in this industry work the same way: keep the mechanism vague, make the delivery sound harder than it is, and price the mystery. We have read a lot of those decks. Some of them are actively dangerous — one partner script still circulating tells resellers to demo a tool that publishes only positive reviews to Google, which is review gating, and it puts the client's profile at risk, not the vendor's.
We would rather show the work. If you can run it yourself after seeing it, run it yourself. If you would rather spend your time selling than managing profiles, hand it to us. Both are reasonable decisions and only one of them is worth money to us, which is exactly why you should trust the recommendation.
The systems shared inside Agency Lab are the ones running on live contractor accounts, not a course recorded once and left alone. The free tools on this site are built from the same workflows, so you can judge the quality before you pay anything.
Questions agencies ask
What does white label local SEO actually mean?
You sell local SEO to your client under your own brand. Someone else does the delivery. The client never knows we exist, never gets an email from us, and never sees our name on a report. You own the relationship and the margin; we own the work.
Why would you teach it and also sell it?
Because most agencies asking about white label do not actually want a vendor — they want to know whether the work is worth doing at all, and what it takes. If you learn it inside Agency Lab and decide to run it in-house, that is a fine outcome and you were never going to be a good fit as a delivery client anyway. The agencies who hand delivery over do it after they understand exactly what they are handing over. That is a better relationship than one built on you not knowing.
What should I charge my clients?
Our own published rates are a reasonable anchor: $297/month for a website and CRM, and $497 to $799/month for bundled GBP management, review management, and citations depending on how competitive the market is. For external reference, BrightLocal publishes managed local SEO at $799 to $1,299 per location per month. Where you price between wholesale and those numbers is your margin decision.
How long until my client sees results?
First meaningful movement usually lands around month three to four, with a second step up around month six or seven. Some profiles move inside 45 days. Set that expectation on the sales call rather than after the first invoice — the most common reason a local SEO client churns is not bad results, it is results arriving later than they were led to believe.
Do you use review gating?
No, and you should walk away from any provider that offers it. Review gating — funnelling happy customers to Google and unhappy ones to a private feedback form — violates Google’s review policies and can get your client’s profile suspended. Since October 2024 it also falls under the FTC’s review rule, which carries civil penalties per violation. Several white label decks circulating in this industry still pitch it as a feature. It is your client’s profile and your client’s liability.
Can you remove bad reviews?
Nobody can, and anyone selling it as a deliverable is selling something they cannot deliver. Google only removes reviews that break its content policies. You can flag a review that genuinely violates them, and sometimes it comes down. That is a request, not a service.
Our own client-facing rates are published in full on the pricing page. Use them as an anchor for what to charge yours.
Join Agency Lab