Free Ad Tool
PAS Ad Builder
Problem → Agitate → Solve. The highest-converting ad structure for home service businesses. Fill in the three fields below and get a ready-to-run ad in seconds.
Your Trade
Ad Format
PProblem
State the exact painful situation your customer is already experiencing. Be specific. The more it mirrors what they're thinking, the better.
AAgitate
Twist the knife. What happens if they don't fix it? Add urgency, cost, risk, or emotional pain. This is the engine that drives action.
SSolve
Present your offer as the obvious solution. Include your USP, a guarantee, and a clear CTA. Remove all risk from saying yes.
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Tips for stronger PAS ads
- — Make the Problem sound like your customer's inner monologue, not a sales pitch
- — The Agitate section should feel uncomfortable to read — that tension is what drives action
- — Include a guarantee or risk-reversal in your Solve to eliminate hesitation
- — For Facebook: aim for 150–300 words total. For Google: 30-char headline + 90-char description
- — One offer, one CTA, one phone number — never split the reader's attention
Learn the framework