Why Citations Matter
Citations are online mentions of your business name, address, and phone number (NAP). Google uses them as a trust signal — the more consistently your business information appears across the web, the more confident Google is that you're a legitimate, established business worth ranking.
Inconsistent citations are one of the most common and most overlooked local SEO problems. Old addresses, different phone number formats, abbreviated business names, and duplicate listings all send conflicting signals that dilute your ranking power.
Our Citation Process
We start with a full audit using industry-leading tools that check your NAP consistency across 80+ directories, data aggregators, and industry-specific platforms. We document every inconsistency and build a remediation plan.
From there, we handle the cleanup — suppressing or correcting duplicate listings, updating outdated information, and verifying claimed profiles. We then build out any missing listings on high-value platforms, starting with the major data aggregators (Neustar, Infogroup, and Acxiom) that feed hundreds of smaller directories automatically.
Key Platforms We Cover
General directories: Google Business Profile, Apple Maps, Bing Places, Yelp, BBB, Facebook, Yellow Pages, and more. Home services specific: Angi, HomeAdvisor, Houzz, Thumbtack, and Porch. Data aggregators: Neustar/Localeze, Infogroup, Acxiom, and Foursquare.
Ongoing Monitoring
Citation data is not static. Aggregators update, businesses change addresses, and new directories emerge. Our ongoing monitoring catches new inconsistencies monthly, keeping your citation profile clean and your local rankings protected.