ES Studios

Free Tool

Ad Headline Generator

Pick your trade and a headline formula. Get proven examples you can use in Facebook ads, Google Display, landing pages, or direct mail — instantly.

About this formula

Questions pull the reader in because they demand an answer. Use questions the target customer will instinctively say "yes" or "that's me" to.

HVACAsk a Question examples

Are My Heating Bills Really This High?

Is Your AC Struggling to Keep Up on Hot Days?

Why Is Your Home Still Not Cool After 2 Hours?

Tip: One headline, one offer

Pick the headline that best matches your audience's awareness stage, then pair it with one specific offer and one CTA. Ads with multiple offers convert at a fraction of single-offer ads. See the data.