Local SEO Pulse: May 2026
Monthly GBP data pulse: 1,240 home service listings across 25 US metros. Median reviews: 253, avg completeness score: 1.4/6, 37% with a booking link.
Collected 2026-05-24 · 1,240 listings · 5 trades · 25 US metros
Overall snapshot
Median review count by trade
Median reviews across all ranked positions (1-10). Sorted highest to lowest.
Booking link adoption by trade
Share of ranked listings with an active booking link in GBP. Overall average: 37%
GBP signal adoption
Share of all 1,240 ranked listings with each signal present.
Posts and services detection was unreliable in this collection run due to selector issues now fixed for June 2026. 0% reflects a detection failure, not confirmed absence. Google also phased out the Q&A section in early 2026 — it is no longer tracked.
What stands out
HVAC carries the highest review pressure of all 5 trades. The median HVAC listing has nearly 3x the reviews of the median roofer.
Plumbing pack leaders are inflated by national franchise accounts aggregating reviews across locations. Charlotte position 1 returned 34,863 reviews.
Only 37% of all ranked listings have a booking link active. This is a one-time GBP setup most competitors have not completed.
0% of tracked listings had a GBP post in the last 90 days. Posts and services sections could not be reliably detected in this collection run.
Methodology
Data collected 2026-05-24 via automated browser extraction of Google Maps search results. 10 results per query, 5 trades by 25 metros = 1,240 listings. Signals tracked: review count, website link, booking link, Q&A presence, post recency, and photo count. No data is estimated or interpolated. Full methodology in the 2026 Benchmark Report.
Full Dataset
See the interactive 2026 Benchmark Report
The full report covers all 1,250 listings with interactive trade and city breakdowns.
View Benchmark Report →